Productivity as opportunity-cost management
Productivity is widely pursued: managers want to measure it, workers want to maximize it, and just about everyone seems to want to talk about it. Productivity-enhancing systems abound, from Frankln-Covey to GTD. Most of the productivity systems I’ve seen focus on getting as many things accomplished as possible.
More accomplishment is good, right? Unfortunately, most productivity systems don’t adequately address the concept of opportunity cost: the notion that if you decide to do task A right now, you’re also deciding not to do task B, C, or D right now.
Productivity, to me, is not about how much you get done, but about how much of the right things you get done. Put another way, productivity should be about managing opportunity costs, not merely about managing time.